Affiliate Marketing for DTC eCommerce | TUNE

Affiliate Marketing for DTC eCommerce | TUNE

Direct-to-consumer brands have two options for starting a partner marketing program. The first option is to join and pay a traditional affiliate network. Generally, an affiliate network provides two things: access to a proprietary platform to manage and track your offers, and a marketplace of affiliates for you to choose from. The size of these marketplaces, as well as the type and quality of partners in them, varies from network to network.

The second option is to use a SaaS solution. A SaaS partner marketing platform provides the same foundational technology as an affiliate network. The difference is that you have total control over your platform and your relationships. True SaaS solutions are partner agnostic, allowing you to measure, manage, and work with anyone: affiliates, influencers, agencies, business development relationships, and even affiliate networks. A SaaS solution provides everything you need to track and optimize partnerships, at a fraction of the cost of traditional affiliate networks. SaaS also offers far more freedom when it comes to controlling your program and choosing your partners, integrations, and custom development. This is important if you want to keep your partner relationships exclusive, or work with different kinds of affiliates than what a network provides.

Signing up for a traditional affiliate network is still a viable choice for DTC brands. If you’re looking for a “plug-and-play” option, or don’t need the customization or control found in SaaS, a traditional affiliate network is likely your best bet. Just remember that you will be more limited in your program and business choices if you use only an affiliate network.

This content was originally published here.

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