Brand Integrity and Affiliate Marketing: 6 Pitfalls to Avoid | CAKE

Brand Integrity and Affiliate Marketing: 6 Pitfalls to Avoid | CAKE


Brand Integrity and Affiliate Marketing: 6 Major Pitfalls and How to Avoid Them

Why brand integrity matters

Brand integrity is a measure of how buyers perceive a company across all its touchpoints. With affiliate marketing, protecting brand integrity for advertisers – or in the case of networks, the advertisers they manage – becomes exponentially more complex in the highly interdependent ecosystem that also includes affiliates, and sub-affiliates.

Affiliate Marketing Ecosystem

Affiliate marketing is a proven model that has already generated $15 billion in revenue in 2020, according to CHEQ. A crucial element for affiliate marketing success is building and maintaining brand integrity while avoiding pitfalls that can steer you in the wrong direction.

The 6 dreaded pitfalls

Brand integrity is strengthened by stability, reliability, consistency, and trust. Conversely, brand integrity can take a significant hit and diminish by simply falling into these six major pitfalls of affiliate marketing. Fortunately, there are steps you can take to avoid these pitfalls altogether.

[Free Guide] Brand integrity: 6 affiliate marketing pitfalls and how to steer clear of them

Learn more about why these pitfalls matter and how to avoid them by checking out our new guide. Created with Optizmo, a leader in email suppression list management, the in-depth resource delivers expert guidance on how to successfully navigate through some common perils that advertisers and networks encounter in the world of affiliate marketing.

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This content was originally published here.

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