J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire

J.Crew Pulled Its Affiliate Marketing Program, But It Could Backfire

J.Crew’s bankruptcy filing hasn’t emptied malls of its chino bars yet. But it has emptied IG Stories of swipe-up links. 

Last week, J.Crew quietly joined the list of retailers that’ve suspended or amended their affiliate marketing programs due to COVID-19 budget pinches. Influencers can recommend J.Crew cardis all they want, but they won’t receive a cut of sales for items they link to.

Who’s influencing whom?  

At a time when budgets are Spanx tight, retailers need to cut costs wherever they can. But slashing influencer marketing programs could hurt brands long-term.  

The reason: Influencer product plugs drive trackable sales—a handy resource for brands as e-comm continues to grow under lockdown.

Case study: Carly Heitlinger, a self-identified “prepster” and J.Crew partner, said she drove over $600,000 of revenue to J.Crew through her affiliate links in 2019. Store associates may not be able to say the same.

This content was originally published here.

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